Privacy Policy

Effective Date:November 5, 2025

When you use Pislaka services to find, buy, rent, or sell your home, get a mortgage, or connect to a real estate professional, we know you’re trusting us with your data. We also know we have a responsibility to respect your privacy, and we work hard to do just that. This Privacy Notice explains what personal data we collect, why we use it, who we share it with, and how we protect it, along with the tools you can use to manage your privacy.

Who We Are: Pislaka offers a wide range of offerings that focus on all stages of your home journey: searching, renting, buying, selling, financing, and home improvement.

We know that everyone’s home journey is different, and that deciding on the right place to call home is an intimate, personal experience. Along with a wealth of information about homes, neighborhoods, market conditions, local real estate professionals, and financing options, we also use the information you give us to provide and improve our services and help you find your next home.

When we use the terms “Pislaka,” “we,” “us,” or “our” in this Privacy Notice, we are referring to Pislaka.com.

Our Offerings: When we use the terms “offerings” or “services,” we are referring to our Internet websites, mobile applications, and other services that link to this Privacy Notice and that we offer and manage on our own behalf, including:

  • • Our corporate websites that link to this Privacy Notice;
  • • Rental services, such as applications, leases, or payments;
  • • Connections (such as connecting you to a lender or agent); and
  • • Other offerings we may make available through our sites and apps.
1．What is Personal Data?
2．Our Collection and Use of Personal Data
3．Our Disclosure of Personal Data
4．Choices About Your Data
5．Third-Party Tracking and Interest-Based Advertising
6．Retention
7．Children’s Personal Data
8．Third-Party Websites
9．Updates to this Privacy Notice

1. What is Personal Data?

When we use the term “personal data” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. It does not include aggregated or de-identified information that is maintained in a form that is not capable of being associated with or reasonably linked to you or another individual.

2. Our Collection and Use of Personal Data

The personal data we collect, the way we collect it, and how we use it will depend on how you are interacting with us and the type of services you use (e.g., submit a request/inquiry, register for an account, or otherwise contact us or interact with us). We also collect personal data automatically when you interact with our websites and other services and may also collect personal data from other sources and third parties.

2.1 Information You Give Us or Create Using Our Services

Collection of Personal Data

When you use our services, websites, or apps, or otherwise engage with us, we collect personal data from you. We might also collect personal data about you from our business partners, payment processors, service providers, and other third parties who collect personal data on our behalf. This information might include:

  • • Account Registration and Profile Information: If you register for an account through our services or complete a Pislaka profile, we collect account identifiers, (including email address, a username and password, as well as internal identifiers we assign to individual accounts to allow our systems to connect account information stored in different databases). We may link your profile information to other information about your use of the websites, such as account history and records (including services you’ve used or interacted with, the date and type of account creation, account status, log in activity, transactions, the services we provide, messages received in connection with the services, and your activity on our websites and mobile applications). We use this information to create and administer your account, provide you with the relevant services and information, communicate with you regarding your account and your use of the services, for customer support purposes, and to send you communications by email, push notification, or by text message, in accordance with your preferences.
  • • Feedback Information: If you submit a review, feedback, or other comments, we collect your contact information (such as first and last name, email address, and phone number) and any feedback and ratings relating to our services and products, including reviews you create of real estate professionals. We use this information to provide and improve our services, respond to your requests and inquiries and for other purposes as described in “Other Uses of Personal Data” below.
  • • Inquiries and Communications: If you communicate with us or otherwise fill out a form, submit an inquiry or question (e.g., via webform), or otherwise contact/communicate with us (e.g., via phone or chat feature), we collect and record your contact information (such as first and last name, email address, and phone number), account identifiers and history, (described above), and any other personal data and content you choose to provide in the content of your message or communication (including recordings or transcripts from phone calls and chat features with which you engage, where permitted by law). We use this information to investigate and respond to your inquiries, to facilitate communication with us, to provide you with requested information, to enhance the services we offer, and to manage and grow our business, and for other purposes as described in “Other Uses of Personal Data” below. If you represent a company or agency interested in partnering with us, we will also collect your professional and employment information in order to respond to your inquiries, communicate with you, to manage and grow our organization and to facilitate a business relationship. Our websites and online services provide you the ability to connect with us through an online web form that collects contact information (such as first and last name, email address, phone number, company name, and title with company), area(s) of interest or concern, and a custom message.
  • • Geolocation and Precise Geolocation Data: We may collect information about the location of your device, such as information derived from your device (e.g., based on a browser or device’s IP address). We may also collect more precise geolocation (e.g., GPS latitude and longitude) of your device, if you permit us to collect this information via your device settings when you choose to share it with us through your device or browser settings for purposes of facilitating our services, such as to provide you with information about properties near you. For information on how to withdraw permission for geolocation collection, see the “Choices About Your Data” section below.
  • • Newsletters and Email Communication: Many of our websites and online services provide you an opportunity to sign up for our newsletters and email communications by providing your email address. We use your email address to communicate with you about our services and exciting developments at Pislaka, which may include marketing communications. Please see the “Choices About Your Data” section below for additional information about opting out of our marketing communications.
  • • Payment Information: We and our third-party service providers collect information relating to your transactions with us, including details regarding payments you’ve made through our sites or apps. We use third-party payment tools to process and store payment information like credit card numbers or bank account information. We do not store this information ourselves.

Although we often collect the personal data described above directly from you, we may also collect certain information through our business partners, service providers, and other third parties that collect it on our behalf, such as communications providers, data brokers, payment processors, payment system providers, and information technology providers.

Please note that we link the personal data we collect in connection with our services with the other personal data that we collect and may use it for the purposes we describe in more detail in the other sections of this Privacy Notice.

2.2 Information We Collect As You Use Our Services

As is true of most digital platforms, we and our third-party service providers collect certain personal data automatically when you visit or interact with our websites, mobile apps, and other online services. This includes things like your home search history, homes you view, purchase activity, what you’ve clicked on, and the amount of time you spend looking at different parts of our websites. We typically collect this information through the use automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies, and logging technologies, and we may use third-party services or technologies to collect this information. We do not allow these third parties to use this information for anything other than providing us specific services. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.

Specifically, we and our third party partners may use tracking technologies to automatically collect commercial information, preferences, and internet, network and device information, including:

  • • Information about how you access our services, such as the website from which you came and the website to which you are going when you leave our websites, how frequently you access the services, when and whether you open emails or click the links contained in emails, your location when you access or interact with our Service, whether you access the services from multiple devices and other actions you take on the services.
  • • Information about how you use the services,such as the pages you visit, the links you click, the ads you view and click on, purchase information and your checkout process, the homes you search and view, and other similar actions.
  • • Information about the device you use,such as your IP address, browser type, Internet service provider, platform type, device type/model/manufacturer, operating system, date and time stamp, a unique ID that allows us to identify your browser, mobile device, or your account (including, e.g., a persistent device identifier or an Ad ID), and other such information (referred to herein as “Log Data”).
  • • Analytics Data, such as information about your activity when you visit our sites or use our apps. This can include clicks, mouse movements, forms you fill out, and similar information. We use this to better understand what features and parts of the website are most useful, and which ones may need to be improved.
  • • Consents: If you grant consent to us, such as consent to receive calls or text messages from us containing promotional content, we may generate or collect additional usage data (including your IP address, timestamp of your consent), referred to as text messaging originator opt-in data, to establish proof that you gave your consent. We will not share your consent or usage data with any third parties, except to prove that you gave your consent.

This information allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes. We may also use this information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the websites; (b) provide custom, personalized content, and information; (c) identify and contact you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) perform analytics and detect usage patterns on our services; (f) diagnose or fix technology problems; (g) detect or prevent fraud or other harmful activities; and (h) otherwise to plan for and enhance our services.

We and our third party partners may collect information through tracking technologies for personalized advertising purposes. To learn more about our advertising practices and your choices relating to advertising, please see “Third-Party Tracking and Interest-Based Advertising.”

2.3 Collection of Personal Data from Third Parties

In addition to the personal data collected above, we may also collect personal data as follows:

  • • Authentication Services:We use single sign-on so you can log in using third-party platform credentials like Apple, Facebook or Google. When you do this, these services confirm your identity and may share some of your personal information with us, like your name and email. We use this information to verify your account, provide services, communicate with you, and for marketing. The information we get depends on the third-party’s policies and your privacy settings on their platform. To learn more, check the privacy policy of the third-party platform you use.
  • • Business Partners: Our business partners, such as agent partners, lending partners, builders, property managers, and other real estate professionals collect personal data related to their services and often share some or all of this information with us. For example, in some instances we receive information about transactions you complete with partners with whom we’ve connected you through our services. We use this information to improve the way we find and deliver information about properties to you.
  • • Service Providers:Our service providers, like payment processors and marketing providers, collect personal data and often share some or all of this information with us. For example, we receive personal data from payment processors to confirm that an individual’s payment for the services was accepted. We use this information to comply with our legal obligations, to monitor activity to identify and provide you with promotions and offers, and to prevent fraud, protect our rights and the rights of others, to inform our marketing and advertising activities, and to help provide and improve our services.
  • • Information Providers:We may from time to time obtain information from third-party information providers to correct or supplement personal data we collect. For example, we may obtain updated contact information from third-party information providers to reconnect with you.
  • • Publicly Available Information: We may collect personal data from publicly available sources, such as information you publicly post or tag us in on social media sites or elsewhere online, and information contained in public records databases, such as government records or public review websites, to supplement the personal data identified above. We will use this information to conduct market research, verify your identity, prevent fraud, and improve our services.
2.4 Other Collection of Personal Data

Other circumstances where we may collect personal information from or about individuals:

  • • Business Representatives: We collect professional personal data about representatives of or other individuals associated with third-party businesses, including representatives of our customers and business partners, in connection with our services and the operation of our business, which may include:
    1. • Contact Information: Including full name, email address, mailing address, and telephone number.
    2. • Professional Information: Including job title, job function, company name and characteristics, professional background, nature of the relationship with us, and licenses, certifications, and other professional credentials related to our services and business operations.
    3. • Tax and Payment Information: Including a personal tax identification number, bank account information, and payment information where you are a representative of a sole proprietor or similar legal structure that uses personal tax and account information instead of separate business information.
    4. • Inquiry Information: Including the contents of emails, texts, and other communications with us or using our websites or apps and, where permitted by law, recordings of calls with us or calls routed through systems we operate and transcripts of those recordings.
    5. • Feedback Information, including information provided in response to surveys we may conduct with customers or business partners, or unsolicited feedback received regarding our services and business.
  • • Office and Event Visitors:We collect personal data about visitors to our physical offices and events, which may include:
    1. • Contact Information: Including full name, email address, mailing address, and telephone number.
    2. • Professional Information: Including job title, job function, company name, professional background, and nature of the relationship with us.
    3. • Visit Information: Including the purpose of the visit and any restrictions or preferences while on premise (such as dietary restrictions). Security Information: Including a copy of a government ID (such as a driver’s license) and a record of the visitor’s access to our office or event, any use by the visitor of our computer systems, and images or video recordings of the visitor while on premises (where permitted by law).
2.5 Uses of Personal Data

In addition to the uses identified above, we use the personal data we collect to:

  • • Facilitate our day-to-day business operations, such as helping you find your next home, or connect with a real estate professional, lender, or property manager, including using generative artificial intelligence and machine learning in line with Our AI Principles;
  • • Create and maintain the services, develop new products and services, and improve existing products and services;
  • • Aggregate information we receive to help understand individual needs, customize our services and offerings, and provide everyone better service;
  • • Conduct research and analytics designed to understand our customer base and improve and grow our business, products, services, and customer experience;
  • • Communicate with you to provide technical or administrative support;
  • • Prevent, investigate, and defend against fraud or unlawful or criminal activity, access to, or use of personal data and our data system services;
  • • Enforce, investigate, and resolve disputes and security issues and to enforce our Terms of Service and any other contracts;
  • • Comply with legal obligations and other governmental demands;
  • • Understand your preferences and interests to better serve you on your home-finding journey;
  • • Personalize your individual experience to better serve you on your home-finding journey;
  • • Provide you with information about other services we offer in which you may be interested in;
  • • For any other lawful, legitimate business purpose; and
  • • Fulfill any other purpose for which you provide your personal data, or for which you have otherwise consented.

3. Our Disclosure of Personal Data

We may disclose your personal data in the instances described below. For further information on your choices regarding your information, see the “Choices About Your Data” section below.

We disclose your personal data in the following ways:

  • • Business Partners: At your direction, we may share your personal data with our business partners, including real estate professionals (such as agents, brokers, property managers, and builders), to facilitate the services you request. The type of data shared varies based on the nature of your interaction with our services and the specific business partner’s role and typically includes your contact information you provide as well as your search histories and insights derived from those histories. For example, if you make a request to get in contact with an agent, tour a home, or submit other requests, we may share your contact information and other content provided (e.g., name, email, phone number) and history of home or other property searches, including those you may have saved or liked, with a real estate professional for the purpose of responding to and assisting with your request.
  • • Advertising and Marketing Partners: We coordinate and share your personal data (such as contact and profile information, unique device identifiers, inferences) with our marketing partners, including advertising networks, social networks, and marketing communication providers, in order to communicate with you about our products and services and market our products and services to you. For more information, please see “Third-Party Tracking and Interest-Based Advertising” below. We may also share aggregated demographic information with third parties interested in advertising on our online services to assist them in understanding the audience they would be reaching, but this information is not designed to identify any specific individual.
  • • Service Providers: We share personal data (all categories set forth in “Our Collection and Use of Personal Data” above) with third party vendors and service providers that perform services for or on our behalf, which may include providing mailing or email services, facilitating marketing activities on our behalf, customer service, product fulfillment, payments processing, photo sharing, data processing and enhancement services, fraud prevention, web hosting, analytic services, or other online functionality. We contractually restrict service providers from collecting, using, or disclosing personal data for any purpose other than performing agreed upon services for us.
  • • Support for Business Operations. We share personal data (all categories set forth in “Our Collection and Use of Personal Data” above) with third parties that provide and support critical business operations, such as tax, legal, and accounting services. We contractually restrict these parties from collecting, using, or disclosing personal data for any purpose other than performing agreed upon services for us.
  • • Business Transaction or Reorganization: We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose your personal data (all categories set forth in “Our Collection and Use of Personal Data” above) to a third party during negotiation of, in connection with, or as an asset in such a corporate business transaction. Your personal data may also be disclosed in the event of insolvency, bankruptcy, or receivership.
  • • Legal Obligations and Rights: We may disclose your personal data (all categories set forth in “Our Collection and Use of Personal Data” above) to third parties, such as legal advisors and law enforcement:
    1. • In connection with the establishment, exercise, or defense of legal claims;
    2. • To comply with laws and regulations or to respond to lawful requests and legal process such as a subpoena or search warrant;
    3. • To protect our rights and property and the rights and property of our agents, customers, and others, including to enforce our agreements, notices, and terms of use;
    4. • To detect, suppress, or prevent fraud;
    5. • To reduce credit risk and collect debts owed to us;
    6. • To protect the health and safety of us, our customers, or any person; or
    7. • As otherwise required by applicable law.
  • • Otherwise with Consent or At Your Direction: We may disclose your personal data to certain other third parties or publicly with your consent or direction. If you post a comment or review our website or a comment on our social media sites, the information you provide may be displayed publicly online for others to view.

4. Choices About Your Data

Profile Access and Data Sharing. You may access and update your profile information, such as your user name, address, or billing information, and may change some of your data sharing preferences on your account page.

Geolocation and Device Permissions.You are free to decline to provide precise geolocation information through your mobile device settings or any prompt requesting location information. You may also control (opt-in or opt-out) the collection of geolocation data by adjusting your location services options in your mobile device or browser settings. We may still infer your approximate location (for example, based on your IP address), but not your precise geolocation, when you access the services. If you would like to update your device permissions, such as permissions to access your camera, you can do so in your mobile device settings.

Promotional Email Communications.You can stop receiving promotional email communications from us by following the “unsubscribe” instructions provided in such communications or by visiting the Account Settings page in your account on our website. We make every effort to promptly process all unsubscribe requests. You may still receive service-related communications, including account verification, transactional communications, changes/updates to features of the services, and technical and security notices.

Third Party Tracking and Interest-Based Advertising. We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. To learn more about our advertising practices and your choices relating to advertising, please see “Third-Party Tracking and Interest-Based Advertising” for more information.

5. Third-Party Tracking and Interest-Based Advertising

We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We may permit third party online advertising networks, social media companies, and other third-party services to collect information about your use of our websites, including our mobile apps, over time so that they may play or display ads on our services, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons or pixels, embedded scripts, mobile SDKs, location-identifying technologies, and similar technology (collectively, “tracking technologies”), which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the site, device ID or AdID, geolocation, and other information. We may share a common account identifier (such as an e-mail address or user ID) or hashed data with our third-party advertising partners to help identify you across devices. We and our third-party partners may use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We may share a common account identifier (such as a hashed email address or user ID) or work with third-party partners who use tracking technologies or statistical modeling tools to determine if two or more devices are linked to a single user or household. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices (including to improve your user experience), to perform analytics, and to measure the performance of our advertising campaigns.

Your Choices. As noted above, depending on your browser or mobile device, you may be able to set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device. You may be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). Please note that opt-outs are browser specific, so opting out on one browser will not affect a second browser, or device. Moreover, if you buy a new device, use a different browser, or clear all your cookies, you will have to opt out all over again. Note that some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again.

6. Retention

We strive to retain your personal data only for as long as is reasonably necessary to fulfill the purpose for which it was collected and in accordance with applicable laws. The following is considered in determining appropriate retention periods:

  • • The length of time you maintain a user account or use our services.
  • • Obligations with legal, tax, and/or accounting requirements set by a legislature, regulator, or other government authority.
  • • Support of dispute resolution and claims processes.
  • • Compliance with litigation holds, contractual obligations, statutes of limitations, regulatory investigations, or other laws requiring us to keep records of your transactions with us.

Once retention of your personal data is no longer necessary for the purposes outlined above, we will either delete or de-identify the personal data. We may retain copies of your personal data in backup archives. In these cases, your personal data is stored securely and isolated from further processing until deletion or de-identification is possible. Should our systems need to be restored with backups, unnecessary personal data will be deleted at the time of restoration.

7. Children’s Personal Data

Our websites and online services are not directed to, and we do not intend to or knowingly collect or solicit personal data from children under the age of 13. If you are under the age of 13, please do not use our websites or online services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 13 has provided personal data to us, we encourage the child’s parent or guardian to contact us as described below to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 13, we will promptly delete that personal data.

8. Third-Party Websites

Our websites and online services may include links to or redirect you to third-party websites, plug-ins, and applications, including social media services where you may connect with us. Third-party websites may also reference or link to our websites and online services. Except where we post, link to, or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal data practices of third-party websites and online services or the practices of other third parties. To learn about these third parties’ personal data practices, please visit their respective privacy notices.

9. Updates to this Privacy Notice

We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the “Effective Date” at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify you through appropriate communication channels, as required by applicable law. All changes shall be effective from the date of publication unless otherwise provided in the notification.